Since its inception 10 years ago Glenbrook is focused on providing its customers with the advanced data services based on Glenbrook’s proprietary platform. Glenbrook platform constitutes the foundation of its capabilities to navigate the Deep Web, analyze web pages, extract contexts from them, and convert unstructured information presented in these contexts into structured facts that can be entered into Glenbrook customers’ Big Data strategic initiatives.
Using this approach Glenbrook successfully served its clients in financial services, information technology, human resources, mobile, risk management, publishing, and social media.
Glenbrook's proprietary technology has been awarded six patents, with several more pending. The platform has the capability to deal with multiple languages and multi-byte characters.
Glenbrook's platform to navigate the Internet and collect information consists of the following layers:
Global companies deal on a daily basis with the problem of maintaining current and potential customer records. These records are either acquired from third parties (such as D&B) or generated by the companies own sales and marketing organizations. The challenge in leveraging these records is that they are often in different languages and their reconciliation across the company is not an easy task. Not only the language is different but also the conventions on how to describe customer data in different languages are different. For example, the order of address elements in Chinese is reversed from that used in English-speaking countries.
Glenbrook has developed a special approach that helps to alleviate the problem. This approach is a combination of record analysis, multiple translation techniques, and fact verification based on postal conventions and company information on the Internet in the target country.
Businesses are always interested in the most accurate and up-to-date information about their current and potential customers. Internet constitutes one of the most important sources of this information. Companies’ web sites are an excellent source of this information. But only 2% of the information about businesses is on their own web site – 98% of available information is found elsewhere on the Internet (in press releases, articles, blogs, etc.). Furthermore, only a small fraction of the web pages of interest is on Surface Web (the portion of the Web that is accessible through search engines); the rest is located in the Deep Web. And, to make it even more difficult, the sought information is rarely presented on the web pages in a structured format (in most cases, it appears as free-form text). Glenbrook's Platform is best suited to collect factual information about businesses and has the ability to navigate the Deep Web, analyze web pages, extract independent contexts from them, and convert semi-structured and unstructured information into structured facts that can be stored in a database.
With the high popularity of mobile geo-based applications, more and more companies are looking to provide their users with detailed and comprehensive information about local businesses, attractions, etc. Internet is a rich source of information on these Points of Interest (POI). Glenbrook collects and refreshes POI information using its ability to aggregate the information collected from across the Internet.
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